Today, there is increasing consumer demand for transparency. People want to know where their products are made and under what conditions. They also want to see their products’ environmental impact. The COVID-19 pandemic has catalyzed this demand, and experts presume this trend will continue.
Read our fourth and final post on brand supplier relationships, in which we dive into an exciting partnership between a brand and a supplier – one where your supplier functions as an extension of your brand.
A more integrated and transparent supply chain can offer consumers transparency.
Close Collaboration in the Value Chain
A more integrated and transparent supply chain can offer consumers transparency. If all parties are open and transparent towards each other, and if this is communicated down the value chain, consumers can be confident.
It’s simple for them to see what company conditions are like, and they can understand the environmental impact of the products they buy. This knowledge allows them to make their purchase decisions accordingly.
Such openness and transparency with close partnerships can also make sustainability more fair and feasible for different parties within the value chain. In addition, it offers brands a compelling marketing message that can eventually become the norm rather than the exception.
They can show their customers where and how their products are made, offering clarity and transparency.
Partnering With Pactics
An example of such a partnership is the relationship that we have with our partners ChicoBag and ELEPHBO. ChicoBag is an American brand that fights plastic pollution by selling reusable shopping bags and other items. ELEPHBO is a Swiss brand that produces sustainable fashion products using recycled cement bags from Cambodia.
For these partners, sustainability is at the core of their business. Partnering with Pactics offers them the opportunity to reach their sustainability goals and use their supplier in their marketing and communications.
They can show their customers where and how their products are made, offering clarity and transparency. Have a look at ChicoBag’s recent post on Ethical Manufacturing to see how this could look.
Are you interested in discussing the topic of a supplier as an extension of your brand? Perhaps you want to learn more about our manufacturing solutions.
Contact us today and discover what a relationship with Pactics can do for you.