When producing printed fabric products for your brand, there are several printing methods to choose from. Different methods yield different results, and selecting the right method depends on several factors. In this post, we will dive into the benefits of a printing process which produces some of the best and most stunning results – Digital Dye Sublimation.
Digital Dye Sublimation is a printing process that uses heat to transfer ink into the material, rather than just onto it. Designs are printed onto a transfer paper, and then a combination of pressure and heat is used to bond the ink to the fabric. Here are the main benefits to this technique.
This printing process offers endless design possibilities since any digital design can be printed and transferred into the fabric.
The Benefits of Digital Dye Sublimation
High Durability
As your designs are printed into the fabric and not just onto it, the result is a durable product with a permanent print without any fading or cracking over time. In addition, the feel and smoothness of the fabric are not affected by the process.
Unique Designs
This printing process offers endless design possibilities since any digital design can be printed and transferred into the fabric.
Short Lead Times
Relatively small order quantities in combination with short lead times are possible when using Digital Dye Sublimation. This offers you a significant advantage: the opportunity to respond quickly to market demands. And because it reduces the need for large orders, stock can be kept to a minimum, so less working capital is required.
Lower Environmental Impact
The overall environmental impact of Dye Sublimation is relatively low due to less overproduction, no toxic chemicals, and minimum waste.
Customized products give many smaller brands an interesting opportunity to distinguish themselves from the bigger brands.
Customization
Customization in fashion is becoming more important as consumers increasingly demand unique products. Customized products give many smaller brands an interesting opportunity to distinguish themselves from the bigger brands. Sublimation is an ideal solution for such brands, as it offers them the opportunity to produce products quickly and in small batches. Along with durability and unique designs, the technique is also more environmentally friendly than most other printing methods.
Are you interested in learning more about digital dye sublimation and how your brand can utilize this printing technology? Contact us today for a free chat.
