When producing printed fabric products for your brand, there are several printing methods to choose from. Different methods yield different results, and selecting the right method depends on several factors. In this post, we will dive into the benefits of a printing process which produces some of the best and most stunning results – Digital Dye Sublimation.
The Benefits of Digital Dye Sublimation
Digital Dye Sublimation is a printing process which uses heat to transfer ink into the material, rather than just onto it. Designs are printed onto a transfer paper, and then a combination of pressure and heat is used to bond the ink to the fabric. Here are the main benefits to this technique.
This printing process offers endless design possibilities, as basically any design can be printed and transferred into the fabric.
- Durability
As your designs are printed into the fabric and not just onto it, the result is a durable product with a permanent print that does not fade or crack over time. In addition, the feel and smoothness of the fabric is not affected by the process. - Unique Designs
This printing process offers endless design possibilities, as basically any design can be printed and transferred into the fabric. Very detailed vibrant designs in any number of colors that will not fade or wash out can give a brand the ability to stand out from the crowd.
Short Lead Times
Relatively small order quantities in combination with short lead times are possible using digital dye sublimation. This offers brands an important advantage: the opportunity to quickly respond to market demands. And because it reduces the need for large orders, stock can be kept to a minimum, so less working capital is required.
Customized products give many smaller brands an interesting opportunity to distinguish themselves from the bigger brands.
Customization
Customization in fashion is becoming more important as consumers increasingly demand unique products. Customized products give many smaller brands an interesting opportunity to distinguish themselves from the bigger brands. Sublimation is an ideal solution for such brands, as it offers them the opportunity to produce products quickly and in small batches. Along with durability and unique designs, the technique is also more environmentally friendly than most other printing methods.
Are you interested in learning more about digital dye sublimation and how your brand can utilize this printing technology? Contact us today for a free chat.
